The best thing about designis, it's all about the people
How I work
UX Process
Figuring out the right problem to solve is the core of my process. I lead with a user-centric mindset and iterative sprints to design and deliver systems that meet both user needs and business goals — adapting flows to real constraints like adoption, latency and scale, while keeping usability, trust and measurable impact front and centre.
Selected work
A few things I've shaped recently
What I do
What I do, end to end
Customer journey mapping
Mapping end-to-end journeys across touchpoints to surface friction and turn insight into measurable outcomes.
UX audits & CRO
Heuristic and data-driven audits, A/B testing and conversion-rate optimisation that lift adoption and revenue.
Product design (UX/UI)
End-to-end design of web, mobile and dashboard products — from flows and wireframes to polished, shippable UI.
Design systems
Scalable component libraries, tokens and variants in Figma that keep teams fast and products consistent.
Web & landing pages
High-converting responsive sites and landing pages, with clean design-to-dev handoff (Next.js + Tailwind, Framer).
Research & strategy
User research, requirements gathering and stakeholder management that align design with business goals.
About
I'm Shreyas, a CX & product designer who cares about the space between craft and outcome.
With 3.5+ years across B2B SaaS, e-commerce and enterprise, I turn fuzzy problems into clear, considered interfaces — running UX audits, mapping journeys, and sweating the details that move adoption, satisfaction and revenue. Most recently at Whatfix, and before that scaling a diamond e-commerce platform from €1M to €4M.
Away from the screen, I'm usually mid-game on a basketball or volleyball court, chasing altitude on a mountain trek, or on a very serious quest for the city's best burger. Same energy either way — curious, competitive, and always up for the climb.
Volleyball
Trekking
Mountains
Burger hunts
Languages
- EnglishFluent
- HindiFluent
- KannadaNative
Experience
Where I've made an impact
Whatfix
Product Consultant — UX, BizApps & Customer Success
Jul 2024 — Present
B2B SaaS digital adoption platform · Bengaluru
- Ran UX audits for enterprise clients, mapping journeys and designing contextual in-app guidance that lifted adoption.
- Delivered $2M in measurable client value for FCB (Salesforce) and converted an at-risk account into a $700K ARR renewal.
- Designed and built the DAC Dashboard — a live production tool used by 200+ employees — plus its full design system.
- Spot Award: 1 of 10 recognised from 900+ employees; Ideathon finalist for a self-initiated product concept.
Heera Diamonds, UK
Founding UX Designer
Feb 2023 — Jul 2024
E-commerce & B2B diamond platform · 4 verticals
- Owned end-to-end design across Web, Mobile, IMS and Dashboard for a cohesive customer experience.
- Redesigned checkout, cutting checkout time ~60% and directly lifting conversion.
- Helped scale revenue from €1M to €4M by aligning product design with market and business needs.
- Acted as primary Business Analyst — requirements, user stories and backlog in Agile Scrum.
Sankey Solutions
UX Designer
Sep 2022 — Feb 2023
Agency · digital transformation for enterprise clients
- Led UX projects for global investment firms and enterprise conglomerates.
- Primary design contact — facilitating reviews, iterating on feedback and ensuring client satisfaction.
Recognition & learning
Awards & certifications
Spot Award
Recognised as 1 of 10 employees from 900+ at Whatfix for exceptional impact across product design, client success and internal tooling.
Use Case Champion Award
Awarded for championing high-impact product use cases — turning client needs into adoption-led solutions that delivered measurable value.
Ideathon Finalist
Selected as a finalist for a self-initiated product concept, pitched among company-wide entries at Whatfix.
Google UX Design
Completed the Google UX Design Professional Specialisation — research, wireframing, prototyping and usability testing.
Product Management
Product Management program at Upgrad Campus (2023) — strategy, discovery and shipping products end to end.
B.Tech, CSE
Computer Science & Engineering, Presidency University, Bengaluru (2018–2022) — the foundation behind the design-to-dev fluency.
Beyond the screen
Things worth sharing
Chasing altitude in the mountains
Multi-day treks above the tree line — my favourite reset button, and where a surprising number of product ideas actually click.
Hooked on the game
Basketball and volleyball keep me sharp — reading the play, quick calls, trusting the team. The same instincts I bring to design.
The great burger hunt
An ongoing, highly unscientific search for the city's best burger — documented, fiercely debated, and never quite finished.